In Response to Kevin

The question posed was whether the planet could become completely green and if the answer to that would have an effect on marketing. It would be very difficult to completely cut out emissions like carbon dioxide completely from everyday life. The world has become so industrialized and dependent on machinery and electricity that it would require a huge recall to completely cut down the usage of these products. Many big machines require the power that diesel fuels and gasoline can provide and alternative sources of fuel have not yet been discovered that can satisfy the need that diesel fuel and gasoline serves. I believe that marketing can help to greatly reduce the amount of carbon dioxide that products emit. People support a healthier environment and when you can produce greener products that are also efficient then these products have more demand.

Environmentalism: Threat or Opportunity?

Depending on the type of business your organization is involved in environmentalism is a huge factor to consider. If your organization uses and supports environmentally friendly products the the public will more than likely support your organization and by your products. An example of this is Toyota who uses hybrid cars which use less gas and are less harmful to the environment. Sales of hybrids have increased dramatically since the discovery of climate change and global warming due to excess release of carbon dioxide into the atmosphere. Sometimes the eco-friendly product can be a threat to company marketing because the eco-friendly product may be at a much higher cost than the more harmful alternatives. An example of this are the new eco-friendly led lights that are more energy efficient and free of CFL toxins but they are priced much higher than the CFL's so the high price makes them tougher to market. Environmentalism can also be used as a weapon against other companies if one wasn't operating with the best possible enviromnental tasks than a competing company could advertise this to the public to threaten organizational repuations. With all this in mind should all companies be focusing their efforts toward environmental protection?