In Respone to Kevin

Direct mailing as Kevin said is one of the most professional ways to introduce your company to the business world and public. The only problem with this method is that expenses come into play greatly here. Sending out mass emails to users all over the world is not as costly as taking the time to organize, purchase paper, and lettering all those envelopes and sending them to people. Unless there is a specified audience that will only receive letters than sending information via direct mail could end up costing the company more than they profit. Commercials can be somewhat professional because many company's have their commercials in some sort of a cause that tells the viewer that this company really cares. It may not be as inexpensive as emailing potential clients but it can get your message to many people around the world. Making a classy commercial will give off the impression that the company is professional.