In Response to Liz's blog "Marketing Principles Applied to Getting a Job"

It feel like you don't see company's going out and marketing themselves to employees as much as you see job searchers marketing themselves to employees. Organization's know they have the upper hand because they know the positions they hold are in high demand. So organizations where the positions are not as highly valued may try the marketing strategy to hire potential employees. If the organization was the product it wouldn't be that different because the end result is getting employees interested in the product. I know that when years ago our Ambulance service in town was just starting up and we were having trouble finding EMT's to fill in shifts. The Fire Chiefs had to market the new positions to the local college in my town and start recruiting potential employees that fit the position credentials from their. They had a target market because the college offered health science as one of their majors so it was easier for the Chiefs to find the types of employees they would need.

Marketing vs. Propoganda vs. Advertising

These terms have major differences that can be outlined.
Marketing refers more to the systematic planning of goals for an organization and analyzing organizational strengths and opportunities that can be used to go about achieving these goals. Marketing is usually done before the release of the product because this is where the overall planning process occurs.
Advertising refers more to the paid, public, or non-personal announcement or a persuasive message by the sponsor or in this case organization attempting to target a market. Advertising more persuasive towards getting potential customers interested and directed at the overall goals of the organization.
Propaganda is another persuasive tool but is used to influence and market to help the organization reach new customers. Propaganda is used to influence customers why a potential product introduced by the organization is better because propaganda uses selective information to produce emotional rather than rational response by customers.