In Response to Liz's blog "Marketing Principles Applied to Getting a Job"

It feel like you don't see company's going out and marketing themselves to employees as much as you see job searchers marketing themselves to employees. Organization's know they have the upper hand because they know the positions they hold are in high demand. So organizations where the positions are not as highly valued may try the marketing strategy to hire potential employees. If the organization was the product it wouldn't be that different because the end result is getting employees interested in the product. I know that when years ago our Ambulance service in town was just starting up and we were having trouble finding EMT's to fill in shifts. The Fire Chiefs had to market the new positions to the local college in my town and start recruiting potential employees that fit the position credentials from their. They had a target market because the college offered health science as one of their majors so it was easier for the Chiefs to find the types of employees they would need.